MIDWEST

EST. 1981 • SASKATOON, SASKATCHEWAN PROUDLY SERVING SASKATOON & BEYOND

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For more than four decades, Midwest Sportswear has helped businesses, teams, organizations and individuals look their best.

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1981 ESTABLISHED

45+ YEARS OF EXPERIENCE

YXE PROUDLY LOCAL

OUR STORY

FROM A SMALL BEGINNING TO A SASKATCHEWAN BRAND.

In 1981, Midwest Sportswear opened its doors in Saskatoon

the same year the first Space Shuttle launched, Lady Diana and Prince Charles were married, and Raiders of the Lost Ark made its debut. For over 40 years, Midwest Sportswear has established itself as one of the largest suppliers of custom apparel and promotional items in Saskatchewan.

From our humble beginnings to today, our priority has remained steadfast — providing our clients with exceptional service, a commitment to quality, and sourcing quality products that best represent their brands.

Over more than four decades, our business has continued to evolve. We have gone from hand-drawn logos and fax machines to the digital and social media world of today. A lot has changed, but the things that matter most have remained consistent: our core values, our commitment to our community, and our belief that without our customers, none of this is possible.

Today, Midwest Sportswear offers a comprehensive range of top-notch corporate and casual apparel to meet your needs. Whether you're looking for professional attire for your employees or comfortable, trendy options for everyday wear, our collection combines quality, comfort and style to help you and your team make a lasting impression.

1981

OUR HISTORY

MORE THAN FOUR DECADES.
ONE CONSTANT.

From manufacturing custom jackets in Saskatoon to providing apparel, workwear, safety products, promotional products and e-commerce solutions, Midwest has continued to evolve while staying true to the relationships that built the company.

1981

THE BEGINNING

THE DOORS OPEN

Midwest Sportswear opens its doors as a family business founded by Derrick Astle, his father and two brothers. Manufacturing custom jackets is where it all begins, with products being designed and produced right here in Saskatoon.

Early relationships are formed with organizations including the U of S Agros and Saskatoon Hilltops customers who have remained part of the Midwest story for decades. From day one, the philosophy is simple: quality products, great service and relationships built on trust and integrity.

1990s

MADE IN SASKATOON

BUILDING A MANUFACTURING LEGACY

Midwest launches Glacier Ski Wear, taking the brand from an idea to a full-scale Canadian manufacturing operation. More than 80 production employees help manufacture fashionable and distinctly '90s ski apparel.

Midwest's manufacturing capabilities continue to grow, proving that big ideas can be designed, developed and produced right here in Saskatchewan. Through all the growth, relationships remain at the heart of the business.

2000s

EXPANDING OUR CAPABILITIES

MORE WAYS TO MAKE YOUR MARK

Production expands with new apparel decoration technologies and capabilities. Screen printing, embroidery and other decoration options give customers more ways than ever to bring their brands to life.

Midwest also builds relationships with an expanding network of apparel and promotional-product suppliers. Strong vendor partnerships based on trust, accountability and loyalty become another important part of the Midwest formula.

What started primarily as an apparel manufacturer continues evolving into a complete branded-apparel and promotional-products company.

2010s

WORKWEAR & SAFETY

PROTECTION MEETS PERFORMANCE

Midwest continues to evolve alongside the changing needs of its customers. Workwear & Safety becomes an increasingly important part of the business and the Midwest name.

CSA-compliant apparel and safety-focused products allow Midwest to help customers not only look good on the job, but stay safe doing it. Custom apparel, teamwear, workwear, promotional products and decoration services increasingly come together under one roof.

Through every change, Midwest remains committed to supporting the teams, businesses, organizations and communities that have supported us.

2020s

ADAPT, INNOVATE & CONNECT

A NEW WAY FORWARD

The decade begins with one of the biggest disruptions businesses have faced the COVID-19 pandemic. Midwest pivots its manufacturing capabilities to produce masks and PPE, reinforcing something we have always believed: give us the opportunity and we'll find a way to make it.

E-commerce becomes a major new chapter in how Midwest serves its customers. Online stores make ordering branded apparel easier while creating new fundraising opportunities for teams, schools and non-profit organizations.

Technology changes how we do business, but the philosophy behind it doesn't change. We continue looking for ways to make things easier for our customers while earning their trust with every project.

More than four decades after opening our doors, Midwest continues to combine old-fashioned relationships with new ways of doing business.

THE FUTURE

STILL BEING WRITTEN

From manufacturing jackets in 1981 to apparel, promotional products, workwear, safety and e-commerce today, we've never stopped evolving. We're proud of where we've been, but we're even more excited about where we're going.

We'll continue investing in people, technology, equipment and new ideas that help our customers succeed. We'll continue supporting the community that has supported us for more than 45 years.

And we'll continue building relationships the same way we did in 1981: one customer, one project and one handshake at a time.

WHAT HASN'T CHANGED

THE INDUSTRY EVOLVED.
OUR VALUES DIDN'T.

From hand-drawn artwork and fax machines to modern digital branding and online stores, Midwest has continued to evolve while keeping the customer at the centre of everything we do.

SERVICE

We believe great service means listening, communicating and being there when our customers need us.

QUALITY

We source quality products and take pride in the work that goes onto every garment and promotional product.

COMMUNITY

Midwest has grown alongside the community it serves, and our customers remain at the heart of that journey.

RELATIONSHIPS

Many of our customers have worked with us for decades. We believe that says something about how we do business.

MIDWEST

LET'S BUILD SOMETHING

YOUR BRAND.
OUR EXPERTISE.

Whether you're outfitting a team, building a corporate brand, creating promotional merchandise or developing something completely custom, Midwest is here to help.

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BUILT ON RELATIONSHIPS.